We Made a Watch Case. Here's What Went Into It.
If you've been following along, you know we usually make straps. That's our thing. But a few months ago, we kept running into the same problem: people would buy our straps, put them on their favorite watch, and then...
So we decided to make a case. Not because the world needs another "luxury watch roll," but because we wanted a place for our watches to live when they're not on our wrists. And if we were going to do it, we wanted to do it right.
Here's what that actually looked like.
The Leather First, Everything Else Second
A lot of "leather" cases you see are bonded leather or PU with a leather smell sprayed on. We didn't want that. So we used the exact same Togo leather that goes into our hand-stitched straps.
If you've held one of our straps, you know what this feels like. It's soft but it doesn't lose its shape. That pebble grain isn't just for looks; it hides scratches really well.
The Inside: Why Velour (And Why It Matters)
The outside is for looks. The inside is for your watch.
We tested a bunch of linings. Suede looks great but sheds. We even tried Alcantara—it's what a lot of luxury brands use, and it's undeniably well made. But here's the thing: Alcantara is a modern material and it makes perfect sense in a sports car interior. But we were building something else. A case for mechanical watches—things that carry a century of horological tradition with them. We wanted an interior that speaks the same language.
The Hardware: PRYM
We utilize hardware from PRYM, They're a German company, founded in 1530—almost 500 years in the metal business. They've been making snaps, buttons, and fasteners for generations. Their snap is purely mechanical. No magnets, no gimmicks. Just a clean, satisfying click that tells you the case is closed. We chose it for the same reason we chose Togo leather: it's the thing that should have been there all along.
Stitching That Holds Up
This is where I have to be honest: we didn't hand-stitch these. If you know our straps, you know we hand-stitch them. That's the right place for it—something that wraps around your wrist, bends with every move, needs that extra security. And we're happy to put the hours into it, because that's what a strap deserves.
But a travel case lives differently. It doesn't stretch or pull. What it needs is stitching that stays tight, stitch after stitch, with a consistency that only a machine can deliver.
Could we hand-stitch these cases? Yes. But it would make them cost significantly more—for work that doesn't actually make them better at their job. We'd rather put that money into the things that matter: the leather, the hardware, the lining.
The Two Colors (And Why We Picked Them)
We launched with two. Not because we couldn't think of more, but because these felt right.